Koral
KORAL is a luxury activewear brand, designed to inspire you to live, look, and feel your best. With a design-with-purpose approach, we create contemporary fashion with an edge, for street style enthusiasts like you.
We don't believe in chasing trends and we don't believe in fast-fashion. We believe in embracing individuality, encouraging creativity, and creating the highest quality performance fashion that compliments your active lifestyle. Creative Director, Ilana Kugel, travels the world sourcing the finest technical fabrics to design fashion-forward pieces that feel luxurious, look effortless, and last through infinite wears and washings.
Beyond our ready-to-wear collections, we strive to cultivate a community of tastemakers who share our mantra - "In a world where you can be anything, be unstoppable."
FOUNDER'S NOTE
I don't believe a woman has to choose between being one OR the other. She can be strong AND gentle, powerful AND humble, fierce AND kind. This appreciation for balance inspired my vision for Koral.
Born and raised in Brazil, I studied art and design at the Universidade Anhembi Morumbi before moving to Los Angeles in 2006. Living in an ultra health-centric city, I learned to balance productivity and wellness as my lifestyle began to evolve. Unfortunately, when it came to shopping for workout gear, I found racks of ill-fitting leggings and sports bras that felt neither feminine nor fashionable.
With an understanding of the female form through my experience in swimwear design, I set out to create activewear that harmonized fashion, form and fitness. In 2014, Koral launched its first collection of edgy, feminine silhouettes made from our signature line of high-tech fabrics. Through a design-with-purpose approach to contemporary fashion, our luxe-athleisure pieces balance technical innovation and iconic designs to fit the active lifestyle of today's modern woman.
- Ilana Kugel, Founder and Creative Director